Few years ago, we had a revolution called the S^3 from Nokia which brought a good front end to the then called smartphones. A 600MHz CPU with a well to do memory of 256 MB to 512 MB. Other features such as the connectivity, camera aside, these hardware specs defined the pinnacle in contemporary hardware (I own one of the devices).
This was a single core processor, a “single” core processor. Stressing on the “single” part here, as the stress wouldn’t have been valid at that time. A WOW for something called a smartphone here.
Then the speed of the processors increased to 800 MHz and 1GHz processors with devices from other (now) smartphone giants like Samsung(galaxy and wave series), Sony(xperia series), HTC(one series) and the like. A WOW for the processor as much as the screen size, memory size and GPU.
In 2011, Samsung launched the galaxy S2, which was a revolution in smartphones for its high end specs and the software. The wow here was increased processing capability (dual core), increased memory and screen size. Software changed too, but that was not necessarily the reason the phone performed so good in the market. Other manufacturers launched their own devices with similar, better/worse specs, but I used this device solely for the class of devices it was a part of.
The trend continued in 2012, with bigger screens, faster processors(enter quad core) and increased memory. Also entered, the tab rave. Crudely, a phone with a bigger screen and no phone capabilities(barring few devices which could be used for their phone features).
There hasn’t been much revolutionary ever since. The only changes seen ever since were the technical definitions of terms like flagships, mid range and feature phones. It has only been a bigger screen resolution, a bigger RAM, GPU, storage, camera. Nothing new from when smart phones became a household term.

That was a very highly summarized history of smartphones(no offense to any manufacturers not mentioned here, am not taking sides here). Now, what do I want say here? With increase in the specs, the desirability of the devices only grew. But, what was never truly comprehended is that what would make us feel content. “I have a big screen phone with a good processor, good memory and a good GPU”. Can we give a number to the “good” part? Do we really need to change the smartphone we now own (that was directed a bit towards smartphone users, but non-smartphone users can pitch in their thoughts)? What will the next big thing bring to the smartphone that would ease some part of our life that cannot really be accomplished with the thing we have in hand right now?
Something to add to my list of complaints, what and whom exactly are you aiming at by launching that new phone? Have you thought about why your phone is better than others? The end user ends up confused as hell and goes for the one which was advertised best. You are losing out on a lot by concentrating on nothing instead of searching for that new thing, that new feature that’ll make life better.